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Research papers

TV needs radio

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and TV campaigns in a comparable way. A total of eight...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Gerhard Franz, Christoph Wild, Uwe Domke
June 14, 2002
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Citation

Franz, Wild and Domke (2002a, June 14). TV needs radio. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tv-needs-radio


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques